Wait… Who’s African?

A few friends who share articles on Google Reader landed on a photo campaign, produced by BHF magazine, entitled “I am African.”

From African Digital Arts:

I Am African is a project developed by BHF Magazine. This project is devoted to photographic work by various African photographers. Photographs are displayed in a gallery that documents and celebrates diversity through the lenses of African people worldwide. The photographs are selected based on originality, creativity, professional or semi-professional quality and of course, their power in reflecting the African diversity.

 

Picture-41
copyright BNF
Picture-211
copyright BNF

This immediately reminded me of an ad campaign you (fortunately) might have missed if you weren’t in NYC towards the end of 2006. I remember having heated conversations about the “Africans” below….

 

I-Am-African-Sarah-Jessica-Parker
Oh yeah.... right...!

I-Am-African-Elijah-Wood
I-Am-African-Tyson-Beckford

And, yes, the campaign was raising funds for a good cause, but it’s problematic to me that people who are probably comfortable dropping $10,000 on clothes for fancy parties have the balls to call themselves “African”. I don’t think it’s appropriate for non-African celebrities — no matter how big their heart is or how genuine their feeling of  “sharing a common bond” with Africans (…what about the rest of humanity?…) is — to call themselves African. What does that have to do with anything? Why is that even necessary to raise funds? Awareness? I’m still baffled.

I’d so much rather see initiatives like BHF Magazine’s series, where the individuals portrayed are – actually – Africans, and have something to share about their heritage.

 

 

One thought on “Wait… Who’s African?

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