The Girl Effect

Great video, don’t you think?

Trusty MS alerted me about the existence of The Girl Effect and this video – I find this film to be really powerful, and, even though I’m tempted to say that it tends to oversimply/dramatize issues surrounding the empowerment of women, if I’ve learned anything in the past couple years about attracting the general public’s attention to these types of issues, it’s that you NEED to present facts simply and dramatically. So, the development practitioner in me says ” oversimplified”, takes away from seriousness and complexity of the issue….etc. The non profit manager in me says “Fabulous! what a powerful video!”.

To me, it seems that NGOs always have to toe the line between getting attention for their cause and keeping the integrity of their message, as well as of their work. It’s definitely a debate when it comes to celebrity endorsement of humanitarian causes – sure, you mobilize public opinion a lot easier and faster that way, but are you educating the public, or merely bringing the issue into the spotlight in a unidimensional fashion? Doctors without Borders (again) rejects celebrity endorsements, while others, like the Red Cross embrace it. Check out the (ridiculous??) video below…

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